Episode 21, Willy Dyck, CEO Besser Pro, Paris, TX

On this episode of Gone to Texas, Dave travels to Paris, TX and talks to Besser Pro CEO, Willy Dyck. Besser is a manufacturer of axels for utility, dump, flatbed, car haulers, and live stock trailers.

Willy talks about why he loves growing his business in Paris, TX, from affordable living costs to a helpful Economic Development Corporation (EDC). Paris’ Economic Development Center has been committed to helping thrive, making new connections, and offering resources for growth.

Willy also shares his personal experiences of balancing sales and production to ensure customer satisfaction while expanding the company. He talks about the importance of community connections, seeking advice, and utilizing local resources to achieve success.


Join us as we explore the challenges and opportunities of doing business in Texas, and discover what the Paris EDC has to offer.


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Full episode breakdown:
1:15 - Meeting Willy Dyck, CEO of Besser Pro and learning how he became an extremely young CEO and how he started working at 12.
3:10 - Willy shares all about his expansion and how they’re growing not just in Paris City, but to other states like Oklahoma and Arkansas.
6:03 - Willy talks about the the creation of his products and the problems they’re working to solve with them.
6:57 - Willy discusses how he is working with Paris’ EDC to help build his business and expand, and how they have been instrumental to his success.
8:20 - Willy talks about the number of his employees and plans for expanding.
9:46 - Willy discusses what his plans are for working within the community and even partnering with schools to create local training programs.
10:28 - Willy talks about his backstory, and how his family came from Mexico, and Canada and then to Texas.
12:30 - Willy talks about what is driving the growth for his company, and how COVID has actually helped his industry.
13:36 - Willy talks about what it’s actually like to do business in Texas, and why he’s so happy to have his business in Paris.
16:30 - Willy gives his one tip for someone thinking about moving their company to Texas.

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